London and Monaco are regarded as the two most attractive markets in terms of luxury or “ultra prime” property investment. Both locations are home to countless rich and famous people, alongside wealthy individuals from the corporate world.

Monaco has remained popular for many years because of the beautiful location and tax incentives, but London has been gaining ground year on year, particularly with an influx of interest from wealthy overseas buyers. So, what it is that actually attracts people to these two locations over many others?

Firstly, both are home to strong markets that have proven to be largely unaffected by political and financial unrest around the world. Through all of the troubles in the world both London and Monaco remain stable with the continued promise of returns on investments. They both also have strong economies, including attracting millions of tourists every year. This type of stability is important, particularly when people look at long term investments.

Both London and Monaco cover relatively small geographical areas, meaning there are limited opportunities for new builds. The limited supply means rising demand and higher prices, conditions that are sure to attract investors. The spatial limitations are also causing architects to build upwards instead of out, meaning more and more luxury apartment blocks are being built every year. These towers include some of the most luxurious properties in the world and regularly have additional facilities to give residents a full luxury lifestyle. This additional value is appreciated by high end buyers and sees many properties snapped up quickly.

Alongside these there is also the prestige associated with both locations. London and Monaco are both home to their respective monarchies. They are also both known to offer the best in luxury, with high end shops, Michelin starred restaurants and some of the best attractions in the whole world. If you’re looking for a luxurious lifestyle one or both of these locations will be at the top of your list of destinations to look at. If you are considering a property investment in Merton or any other part of the capital, contact us for the help and support you need.